Andrew Lim

Hey, I'm Andrew!

Hey! I'm Andrew Lim, a Full-Stack Software Engineer passionate about solving complex problems and exploring innovative solutions. With a background in computer science and experience in machine learning and data science, I bring a strong technical skillset and a curious mindset to everything I do.

Outside of career and academics, I enjoy playing bouldering, cooking, and playing video games!

Experience

Roles at Brandboom

Los Angeles, CA

Fullstack Software Engineer III

Mar 2024 - Present

✔Led the QA Engineering team to implement automated testing workflows using Cypress, significantly improving deployment velocity and early bug detection. This initiative streamlined the development pipeline, ensuring higher code quality and reducing manual testing overhead.
✔Built an AI-driven marketing campaign generation system that dynamically created personalized email campaigns for up to 40,000 users every week. By leveraging user order history and brand interactions, the system increased customer engagement and improved brand visibility for our marketplace brands. This project utilized technologies like Node.js, SQL, and AWS, and integrated OpenAI APIs to deliver smart, scalable solutions.
✔Refactored internal DevOps tools into reusable scripts, streamlining team productivity and enabling efficient management of development environments. This initiative led to a 200% increase in developer efficiency, while also supporting the seamless migration to TeamCity Cloud for improved CI/CD pipelines.

Fullstack Software Engineer II

Feb 2022 - Mar 2024

✔Developed a seamless B2B marketplace platform that allowed brands to synchronize presentations, products, and search functionalities. Leveraging Algolia for instant search and real-time recommendations, the platform enhanced user experience and improved operational efficiency for business partners.
✔Optimized and modernized a legacy order reporting system by converting it into a batch job processing solution. This drastically reduced server load and improved system reliability for handling large-scale data exports of orders and invoices. The refactor was implemented using PHP and Yii CActiveRecords, making the system more scalable and maintainable
✔Enhanced application security by migrating a legacy authentication system to Firebase Authentication and implementing Google Multi-Factor Authentication (MFA). This upgrade significantly improved platform security while simplifying user access and management.